Name: Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (en Inglés)
Price: 137.80 PEN
Availability: InStock
Author: Miller, Mark ; Conley, Lucas
ISBN: 9781264948253

Formato

Libro Físico

Autor

Mark Miller

Lucas Conley

Editorial

McGraw-Hill Companies

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 21.6 x 1.5 cm

Peso

0.50 kg.

ISBN13

9781264948253

Categorías

Liderazgo y motivación empresarial
Atención al cliente

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (en Inglés)

Mark Miller (Autor) · Lucas Conley (Autor) · McGraw-Hill Companies · Tapa Blanda

Libro Físico

S/ 137,80

S/ 275,60

Ahorras: S/ 137,80

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (en Inglés)"

Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award WinnerInternational Book Award Winner American Business Awards Silver MedalistBusiness Book Awards Finalist for International Book of the YearA book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy--something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of "modern legacy," seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.