Name: Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (en Inglés)
Price: 884.12 PEN
Availability: InStock
Author: Appau, Samuelson
ISBN: 9783030772031

portada Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Appau, Samuelson

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.8 cm

Peso

0.50 kg.

ISBN13

9783030772031

Categorías

Globalización
Negocios internacionales
Marketing

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (en Inglés)

Appau, Samuelson (Autor) · Palgrave MacMillan · Tapa Dura

Libro Nuevo

S/ 884,12

S/ 1.768,23

Ahorras: S/ 884,12

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (en Inglés)"

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world's youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.