Name: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership (en Inglés)
Price: 482.56 PEN
Availability: InStock
Author: Akopova, Elena S. ; Przhedetskaya, Natalia V. ; Przhedetsky, Yuri V.
ISBN: 9781641135771

portada Marketing of Healthcare Organizations: Technologies of Public-Private Partnership (en Inglés)

Formato

Libro Físico

Autor

Elena S. Akopova

Natalia V. Przhedetskaya

Yuri V. Przhedetsky

Editorial

Information Age Publishing

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 0.8 cm

Peso

0.34 kg.

ISBN13

9781641135771

Categorías

Negocios internacionales
Marketing
Industria y estudios industriales
Sistemas y servicios de la salud

Marketing of Healthcare Organizations: Technologies of Public-Private Partnership (en Inglés)

Elena S. Akopova (Autor) · Natalia V. Przhedetskaya (Autor) · Yuri V. Przhedetsky (Autor) · Information Age Publishing · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing of Healthcare Organizations: Technologies of Public-Private Partnership (en Inglés)"

The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.