Name: Marketing, Sales and Customer Management (Msc) (en Inglés)
Price: 189.22 PEN
Availability: InStock
Author: Hofmaier, Richard
ISBN: 9783110410259

portada Marketing, Sales and Customer Management (Msc) (en Inglés)

Formato

Libro Físico

Autor

Richard Hofmaier

Editorial

Walter de Gruyter

Año

2015

Idioma

Inglés

N° páginas

251

Encuadernación

Tapa Dura

Dimensiones

24.4 x 17.0 x 1.6 cm

Peso

0.62 kg.

ISBN13

9783110410259

Categorías

Marketing

Marketing, Sales and Customer Management (Msc) (en Inglés)

Richard Hofmaier (Autor) · Walter de Gruyter · Tapa Dura

Libro Nuevo

S/ 189,22

S/ 378,43

Ahorras: S/ 189,22

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing, Sales and Customer Management (Msc) (en Inglés)"

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.