Name: Persuading People to Have Safer Sex: Applications of Social Science to the Aids Crisis (Routledge Communication Series) (en Inglés)
Price: 98.26 PEN
Availability: InStock
Author: Perloff Richard M.
ISBN: 9780805833812

portada Persuading People to Have Safer Sex: Applications of Social Science to the Aids Crisis (Routledge Communication Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Perloff Richard M.

Idioma

Inglés

N° páginas

170

Encuadernación

Tapa Blanda

ISBN13

9780805833812

N° edición

Persuading People to Have Safer Sex: Applications of Social Science to the Aids Crisis (Routledge Communication Series) (en Inglés)

Perloff Richard M. (Autor) · Routledge · Tapa Blanda

Libro Físico

S/ 98,26

S/ 196,53

Ahorras: S/ 98,26

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Persuading People to Have Safer Sex: Applications of Social Science to the Aids Crisis (Routledge Communication Series) (en Inglés)"

Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.