Name: Phronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft (en Inglés)
Price: 107.61 PEN
Availability: InStock
Author: Vilsan, Corneliu
ISBN: 9781480896659

portada Phronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft (en Inglés)

Formato

Libro Físico

Autor

Corneliu Vilsan

Editorial

Archway Publishing

Idioma

Inglés

N° páginas

260

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.5 cm

Peso

0.39 kg.

ISBN13

9781480896659

Categorías

Gestión empresarial

Phronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft (en Inglés)

Corneliu Vilsan (Autor) · Archway Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Phronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft (en Inglés)"

In recent years, the environment in which advertising operates has changed. As a result, company leaders are under rising pressure to increase turnover and profits ahead of the industry average while fighting for new consumers. Unfortunately, marketing, as an organizational function, has been downgraded from a strategic role to a marginalized tactical and sales support department. In a comprehensive guide that addresses these current challenges, seasoned marketing executive Corneliu Vilsan leads advertising professionals through a practical set of principles, tools, and case studies to help the marketing function recapture its strategic importance by returning to the basics to create results that can be measured, analyzed, and replicated. While closing the gap between theory and reality and reconciling rational thoughts with creative ones, Vilsan introduces the phronesis methodology to challenge assumptions and encourage the creation of business or case studies to advance marketing excellence. Included are training insights and a marketing effectiveness test that lay the groundwork so an organization can survive and thrive within today's complex environments. Phronesis Marketing shares wisdom, principles, and tools that guide company leaders through a comprehensive roadmap to improve the strategic position of marketing within their organizations.