Name: Pioneering African-American Women in the Advertising Business: Biographies of mad Black Women (Routledge Studies in the History of Marketing) (en Inglés)
Price: 186.58 PEN
Availability: InStock
Author: Judy Foster Davis
ISBN: 9780815369929

portada Pioneering African-American Women in the Advertising Business: Biographies of mad Black Women (Routledge Studies in the History of Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Judy Foster Davis

Categoría

Libros de Textos

Año

2017

Idioma

Inglés

N° páginas

254

Encuadernación

Tapa Blanda

ISBN13

9780815369929

N° edición

Pioneering African-American Women in the Advertising Business: Biographies of mad Black Women (Routledge Studies in the History of Marketing) (en Inglés)

Judy Foster Davis (Autor) · Routledge · Tapa Blanda

Libro Físico

S/ 186,58

S/ 373,16

Ahorras: S/ 186,58

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 04 de Julio y el Viernes 19 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Pioneering African-American Women in the Advertising Business: Biographies of mad Black Women (Routledge Studies in the History of Marketing) (en Inglés)"

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals that some trailblazing African-American women who launched their careers during the 1960s Mad Men era went on to achieve prominent careers. This unique book chronicles the nature and significance of these women's accomplishments, examines the opportunities and challenges they experienced, and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet, and sometimes tragic. These women's stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.