Name: Religion and Consumer Behaviour (Routledge Studies in Marketing) (en Inglés)
Price: 410.24 PEN
Availability: InStock
Author: Gaurav Gupta (Editor), Mandakini Paruthi (Editor), Shivinder Nijjer (Editor)
ISBN: 9781032265001

portada Religion and Consumer Behaviour (Routledge Studies in Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Gaurav Gupta (Editor), Mandakini Paruthi (Editor), Shivinder Nijjer (Editor)

Idioma

Inglés

N° páginas

270

Encuadernación

Tapa Dura

ISBN13

9781032265001

N° edición

Religion and Consumer Behaviour (Routledge Studies in Marketing) (en Inglés)

Gaurav Gupta (Editor), Mandakini Paruthi (Editor), Shivinder Nijjer (Editor) (Autor) · Routledge · Tapa Dura

Libro Nuevo

S/ 410,24

S/ 820,47

Ahorras: S/ 410,24

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Religion and Consumer Behaviour (Routledge Studies in Marketing) (en Inglés)"

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.