Name: Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (en Inglés)
Price: 33.52 PEN
Availability: InStock
Author: Martin, Amy Jo
ISBN: 9781118340516

portada Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (en Inglés)

Formato

Libro Físico

Autor

Amy Jo Martin

Editorial

Jossey-Bass

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

Dimensiones

23.4 x 16.3 x 2.1 cm

Peso

0.41 kg.

ISBN

1118340515

ISBN13

9781118340516

Categorías

Mercado online
Relaciones públicas
Medios sociales y redes sociales

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (en Inglés)

Amy Jo Martin (Autor) · Jossey-Bass · Tapa Dura

Libro Usado

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S/ 67,04

Ahorras: S/ 33,52

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Envío normal

Origen: Chile (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 14 de Junio y el Jueves 20 de Junio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (en Inglés)"

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.