Name: Services Marketing Essentials You Always Wanted to Know (en Inglés)
Price: 264.16 PEN
Availability: InStock
Author: Desai, Vishal ; Publishers, Vibrant
ISBN: 9781636511757

portada Services Marketing Essentials You Always Wanted to Know (en Inglés)

Formato

Libro Físico

Autor

Vibrant Publishers

Vishal Desai

Editorial

Vibrant Publishers

Idioma

Inglés

N° páginas

238

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.4 cm

Peso

0.42 kg.

ISBN13

9781636511757

Categorías

Técnicas de gestión empresarial
Marketing
Industria del sector servicios

Services Marketing Essentials You Always Wanted to Know (en Inglés)

Vibrant Publishers (Autor) · Vishal Desai (Autor) · Vibrant Publishers · Tapa Dura

Libro Físico

S/ 264,16

S/ 528,32

Ahorras: S/ 264,16

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 12 de Junio y el Miércoles 26 de Junio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Services Marketing Essentials You Always Wanted to Know (en Inglés)"

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.This book will help you toUnderstand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence Learn the different models of service qualityGauge consumer wants and perceptions to meet their expectations Improve your service design to make it efficient Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today's dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers' Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.