Name: Social Psychology of Consumer Behavior (Frontiers of Social Psychology) (en Inglés)
Price: 249.18 PEN
Availability: InStock
Author: Wänke, Michaela
ISBN: 9781138882942

portada Social Psychology of Consumer Behavior (Frontiers of Social Psychology) (en Inglés)

Formato

Libro Físico

Ilustrado por

Michaela Wänke

Editorial

Psychology Press

Autor

Wänke, Michaela

Idioma

Inglés

N° páginas

406

Encuadernación

Tapa Blanda

Dimensiones

22.8 x 15.2 x 2.1 cm

Peso

0.56 kg.

ISBN13

9781138882942

N° edición

Categorías

Israel
Psicología social y colectiva
Investigación de mercado
Historia de oriente próximo

Social Psychology of Consumer Behavior (Frontiers of Social Psychology) (en Inglés)

Michaela Wänke (Ilustrado por) · Psychology Press · Tapa Blanda

Libro Físico

S/ 249,18

S/ 498,36

Ahorras: S/ 249,18

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Reseña del libro "Social Psychology of Consumer Behavior (Frontiers of Social Psychology) (en Inglés)"

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective.The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.