Name: Strategic Marketing: Concepts and Cases (en Inglés)
Price: 152.51 PEN
Availability: InStock
Author: Russell Abratt; Michael Bendixen
ISBN: 9781138593640

portada Strategic Marketing: Concepts and Cases (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Russell Abratt; Michael Bendixen

Categoría

Libros de Textos

Año

2018

Idioma

Inglés

N° páginas

158

Encuadernación

Tapa Blanda

ISBN13

9781138593640

N° edición

Strategic Marketing: Concepts and Cases (en Inglés)

Russell Abratt; Michael Bendixen (Autor) · Routledge · Tapa Blanda

Libro Nuevo

S/ 152,51

S/ 305,02

Ahorras: S/ 152,51

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Strategic Marketing: Concepts and Cases (en Inglés)"

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.