Name: Strategy in Crisis: Why Business Urgently Needs a Completely new Approach (Macmillan Business) (en Inglés)
Price: 263.21 PEN
Availability: InStock
Author: Michael De Kare-Silver
ISBN: 9780333680902

portada Strategy in Crisis: Why Business Urgently Needs a Completely new Approach (Macmillan Business) (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Michael De Kare-Silver

Año

1997

Idioma

Inglés

N° páginas

297

Encuadernación

Tapa Dura

ISBN13

9780333680902

N° edición

1997

Categorías

Técnicas de gestión empresarial

Strategy in Crisis: Why Business Urgently Needs a Completely new Approach (Macmillan Business) (en Inglés)

Michael De Kare-Silver (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Strategy in Crisis: Why Business Urgently Needs a Completely new Approach (Macmillan Business) (en Inglés)"

Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place; knowing your customers so well you can anticipate their future needs. This new strategy model will help companies lift themselves to a new level of advantage, growth and profitability in the late 1990s and beyond.