Name: The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand (en Inglés)
SKU: 55755239
Price: 97.79 PEN
Availability: InStock
Author: McCarthy, Jane ; McAndrew, Kate
ISBN: 9781951934415

Formato

Libro Físico

Autor

Jane McCarthy

Kate McAndrew

Editorial

Peakpoint Press

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN13

9781951934415

Categorías

Estudios de género: mujeres y chicas
Emprendimiento y emprendedores
Gestión: liderazgo y motivación

The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand (en Inglés)

Jane McCarthy (Autor) · Kate McAndrew (Autor) · Peakpoint Press · Tapa Dura

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Reseña del libro "The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand (en Inglés)"

Branding is not only more fun with a goddess to guide you--it's also more powerful. In The Goddess Guide to Branding, brand strategists Jane McCarthy and Kate McAndrew introduce you to eight ancient goddess archetypes and illustrate how their timeless energies are alive in successful brands today. They interview aspirational business owners and leaders who generously share what they've learned on their own brand building journeys. From there, they lead you through a series of exercises to build your brand's identity in a way that is both authentic to your company and attractive to customers. You don't need an MBA or a background in marketing to "get" it. If you're starting your brand from scratch, this book is for you. If you're looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too. This book is different--there isn't a sports metaphor in sight. This book is inspiring--it will shower you with ideas at every step. And this book is actionable--you will walk away with a complete brand blueprint.