Name: The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What big Business Isn? T Telling you About Their Green Products and Brands (en Inglés)
Price: 92.97 PEN
Availability: InStock
Author: Guy Pearse
ISBN: 9781628737264

portada The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What big Business Isn? T Telling you About Their Green Products and Brands (en Inglés)

Formato

Libro Físico

Editorial

Skyhorse Publishing

Autor

Guy Pearse

Año

2014

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Dura

ISBN13

9781628737264

Categorías

Conservación del medioambiente

The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What big Business Isn? T Telling you About Their Green Products and Brands (en Inglés)

Guy Pearse (Autor) · Skyhorse Publishing · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What big Business Isn? T Telling you About Their Green Products and Brands (en Inglés)"

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even “friended” Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim?In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo—and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.