Name: The History of the Beer and Brewing Industry (en Inglés)
Price: 596.71 PEN
Availability: InStock
Author: Cabras, Ignazio ; Higgins, David
ISBN: 9781138666993

portada The History of the Beer and Brewing Industry (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Cabras, Ignazio ; Higgins, David

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

ISBN13

9781138666993

N° edición

Categorías

Gestión empresarial

The History of the Beer and Brewing Industry (en Inglés)

Cabras, Ignazio ; Higgins, David (Autor) · Routledge · Tapa Dura

Libro Físico

S/ 596,71

S/ 1.193,42

Ahorras: S/ 596,71

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Reseña del libro "The History of the Beer and Brewing Industry (en Inglés)"

Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses - it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue?This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.