Name: think like your customer,a winning strategy to maximize sales by understanding how and why your customers buy (en Inglés)
Price: 107.04 PEN
Availability: InStock
Author: Stinnett, Bill
ISBN: 9780071441889

portada think like your customer,a winning strategy to maximize sales by understanding how and why your customers buy (en Inglés)

Formato

Libro Físico

Autor

Bill Stinnett

Editorial

McGraw-Hill Companies

Idioma

Inglés

N° páginas

261

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.2 x 1.8 cm

Peso

0.39 kg.

ISBN

0071441883

ISBN13

9780071441889

Categorías

Recursos humanos
Publicidad
Investigación de mercado

think like your customer,a winning strategy to maximize sales by understanding how and why your customers buy (en Inglés)

Bill Stinnett (Autor) · McGraw-Hill Companies · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "think like your customer,a winning strategy to maximize sales by understanding how and why your customers buy (en Inglés)"

How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you receive: Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers