Name: Thinking Points: Communicating our American Values and Vision: A Progressive'S Handbook (en Inglés)
Price: 74.31 PEN
Availability: InStock
Author: Lakoff, George
ISBN: 9780374530907

portada Thinking Points: Communicating our American Values and Vision: A Progressive'S Handbook (en Inglés)

Formato

Libro Físico

Autor

George Lakoff

Editorial

Farrar, Straus and Giroux

Año

2006

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

Dimensiones

20.8 x 14.0 x 1.5 cm

Peso

0.16 kg.

ISBN

0374530904

ISBN13

9780374530907

N° edición

Categorías

Estados unidos de américa
Liberalismo e ideologías democráticas de centro
Conservadurismo e ideologías democráticas de centro derecha

Thinking Points: Communicating our American Values and Vision: A Progressive'S Handbook (en Inglés)

George Lakoff (Autor) · Farrar, Straus and Giroux · Tapa Blanda

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Reseña del libro "Thinking Points: Communicating our American Values and Vision: A Progressive'S Handbook (en Inglés)"

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right. Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language--and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.