Name: Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia) (en Inglés)
Price: 211.33 PEN
Availability: InStock
Author: Geir Heierstad
ISBN: 9781785271878

portada Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia) (en Inglés)

Formato

Libro Físico

Editorial

Anthem Press

Autor

Geir Heierstad

Año

2019

Idioma

Inglés

N° páginas

236

Encuadernación

Tapa Blanda

ISBN13

9781785271878

Categorías

Materia antropología social y cultural etnográfica
Vida y práctica hinduistas

Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia) (en Inglés)

Geir Heierstad (Autor) · Anthem Press · Tapa Blanda

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S/ 422,66

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Reseña del libro "Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia) (en Inglés)"

In Kolkata's traditional potter quarter of Kumartuli, a modern and a competitive market oriented approach to life is concealed behind tradition. Among the potters inhabiting the dirt-floored workshops of this caste-based neighbourhood, the history of a modern and economicly neoliberal-minded India unfolds. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business as they engage in a competitive market to sell their artworks. This ethnographic study presents an analysis of these potters' lives and the related commodification and instrumentalization of caste. An important insight is that Kumartuli consists of a group of artisans turned artists who do not display passive responses to colonial and capitalist encounters. On the contrary, this monograph unearths an ingenious and business-minded group that engages actively with the modern and economic developments of society at large, and, in the process, redefines the concept of caste identity. This study suggests a new academic direction for the study of modern India, and of caste in particular, through an empirically grounded portrayal of the synthesis of traditional categories and contemporary realities.